Web Tools
How to vet an SEO consultant in France before hiring: verifiable rankings, published method
A short vetting routine: rankings you can check in Google yourself, a method written down in public, and the red flags that end the conversation.
Measure the work
Web Tools
Practical tools for performance, images, search hygiene and the small systems that keep a site healthy.
Each note starts from a concrete question and ends with a check that another person can repeat. The reviews focus on evidence, export options, repeatable checks and the total effort of keeping a tool useful after the trial period. Search hygiene has its own literature, and not all of it is in English: a guide du référencement naturel and a Hawaii small business website guide cover the same ground for different readers.
3 field notes
Recent work in Web Tools
Web Tools
Website performance audits that reveal real user bottlenecks
A grounded way to read Core Web Vitals, trace render-blocking work and turn field data into the next useful fix.
Web Tools
Image optimization: formats, compression and responsive sizes
How to choose a practical image format, serve the right width and protect the visual idea while reducing transfer weight.
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